BARBIE: RESHAPE THE CONVERSATION
Agency: Chandelier Creative
Executive Creative Direction: Michael Scanlon
Art Direction: Chelsea Baken + Marshall Bower
Set Designer: Lucas Lefler
Event Film: Eddie Grams
We were asked to introduce Barbie’s new shapes to the world with the help of Amanda de Cadenet and a few of her friends, including Gwen Stefani and Queen Latifah.
The activation resulted in 40 million global video views, 5,000 stories, 5.6 billion media impressions globally, and landed Barbie on the cover of Time Magazine.
