Old Navy - Denim
Director: Jonas Akerlund
Agency: Chandelier Creative
Executive Creative Direction: Richard Christiansen
Art Direction: Chelsea Baken
Production: Serial
Director of Photography: Robert Baumgartner
Choreographer: Blanca Li
Production Design: Tino Schaedler
Styling: Masha Mandzuka
Hair: Maranda Widlund
Makeup: Lottie Stannard
Editor: Jump | Luis Moreno
Color: Color Collective | Alex Bickel
When Old Navy asked us to show the innovative ways their new jeans could stretch and conform to anything, we knew we had to create a spot with non-stop movement. How? By creating a roller rink on a soundstage and filling it with forty skaters decked out in Old Navy Denim.